
From one in those 56 business plan which came from all over Canada to making into Top 3! MosaStore validated its business feasibility at the largest Business Plan competition in Canada.
When I landed in London, Ontario , I was confident that we will do well. I was very impressed with the MBA facilities at Ivey School of Business. My room was excellent and the guest house had a wonderful cafeteria. The first day went well with Dry run presentations. However, one the the judges in dry run thought that our product was good for large corporations. Contrary to this, in our second presentation one of the judges said "Bingo! SMEs right on target!".
We made it to top three teams and finally finished second. The whole journey gave us a lot of insights into our business model. In fact I realized that we had to tighten our Go To Market Strategy.
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