CORPORATE BLOGS - Do's and Dont's

A majority of corporate blogs posted authors' pictures, biography, and policy statements

However, they did not provide contact information such as physical address, telephone numbers, and email address

Corporate blogs had various user control, two-way communication, and social networking features

The level of consumer participation in message generation seems to be low. Only few blogs had at least three comments on average for each blog entry.

Results suggest that companies in the service/retail business may feel stronger needs for communicating with consumers through blogs and, therefore, are more actively engaged in such form of communication.

Source : Article "CORPORATE BLOGS AS A FORM OF eWOM ADVERTISING" at University of Minnesota